Sony – It Gets Stupider

More on Platinum Music Pass, Sony’s misguided entry into the non-DRM world. Track purchases are not a part of the offer; each gift card is good for one album:

To obtain the Sony-BMG tracks, would-be listeners will first have to go to a retail store to buy a Platinum MusicPass, a card containing a secret code, for a suggested retail price of $12.99. Once they have scratched off the card’s covering to expose the code, they will be able to download one of just 37 albums available through the service, including Britney Spears’ “Blackout” and Barry Manilow’s “The Greatest Songs of the Seventies.”

Or they could grab the CD, priced the same or less, from the disc rack – which would give them something to listen to on the drive home. Where, presumably, they’re expected to download the same disc.

I’m speechless – no wonder Lefsetz hasn’t commented on this atrocity yet. I’m sure he’s waiting for the punch line to this stupid joke.