101.7 continues with rock music, announcing themselves as “WVRR 101.7,” although an old promo for 93.9/101.7 slips in occasionally. The music side is robojock-driven, I’ve yet to hear an on-the-air host speak. Morning Buzz and Quinn & Cantara remain.
According to Upper Valley Radio staff I spoke with today, the music will continue on WVRR. Interestingly, I was told that Liz Fox may be returning to do mid-day air work. “I believe that’s under negotiation,” a station representative told me. The afternoons, she said, would be “music-driven” – in other words, robojock.
I’m still undecided about this news. Former PD Steve Smith posted a comment to my original post indicating that his days in Upper Valley radio are far from over. “I have a new radio gig in the works,” he says. “It’s not officially announced to the media yet, but when it, I will let you know!” He ends with a parting shot:
Just one note to any former listener of my former station: I was the Program Director of that radio station for almost 5 years. My goal in radio, from the get-go, was to bring a Rock radio station to 101.7, and also the Upper Valley. Running Rock 93.9 & 101.7 was a dream job for me. We started small and grew into something amazing. We did alot together with Rock The Whale, our Stuff A Bus campaign, Battle Of The Bands, Who Wants To Be A DJ….. I always wanted the station to be a heritage rock station for the Valley. And it was well on it’s way. But now, sadly, it’ll be a station that you look back on and think “man I loved that radio station.” It’s dead in the Upper Valley. I think back to when I listened to Q106. I personally use to love that radio station. It was the most listened to station in the late 80’s/early 90’s. Then it got crappy. Sadly…that’s what will happen to my former station. So, to all the listeners, I am sorry that you and I both have to live thru this. I miss the station and I miss the listeners. I do NOT, however, miss the management. I am much more happy not working for them. The flipping of 93.9 is just one of many reason I am glad to be gone.