Barenaked Ladies, in anticipation of “Barenaked Ladies Are Me” on September 12, has put 3 songs up for sale on their website. Not news, you say? Haven’t you ever heard of iTunes? OK, I know there are childless, houseless, underpaid twentysomethings with time on their hands, who can surf the net like it’s their own private Mavericks, but hey, bear with me.
The news is that Nettwerk Records is releasing each song as a 16 piece set. The producer’s building blocks. The basic tracks. And holding a contest for the best remix. Eventually, Nettwerk plans to release EVERY SINGLE SONG from the record this way.
Artists have played around with this, offering slightly-opened up music for fans to play with (David Bowie, Beck), but this is the new gold standard. It’s also a pretty nifty way to persuade fans to pay for music.
Finally, it’s a surefire way to involve hardcore fans and recruit new ones. Each song produces a groundswell of interest that will only help BNL when they tour.